About

We believe that understanding places shouldn’t require specialist GIS software, expensive consultancy, or hours spent downloading and cleaning government datasets.

Our platform brings together a wide range of trusted UK datasets—including demographics, housing, income, employment, business activity, tourism, health, education, and much more—into a single interactive map.

Every dataset is standardised onto the same high-resolution grid, making it easy to compare different areas, identify trends, discover opportunities, and make better decisions. Whether you’re analysing local markets, researching investment locations, planning services, or simply exploring how places differ across the UK, everything is available in one intuitive interface.

Our mission is simple: make UK spatial data accessible, understandable, and genuinely useful for everyone—from researchers and businesses to local authorities, investors, and curious individuals.

Interactive Scatter Plot

Explore relationships between any two datasets with a fully interactive scatter plot. Compare variables, identify correlations, spot outliers, and instantly see how different places perform. Selecting an area on the map highlights it in the scatter plot—and vice versa—making it easy to investigate patterns that would otherwise remain hidden.

Rankings

Rank every area in the UK by any available dataset to quickly identify the highest and lowest performing locations. Filter by different geographic levels, explore historical changes, and highlight the top or bottom performing regions directly on the map.

Area Analysis

Build detailed profiles for individual locations using dozens of metrics across multiple themes. Compare an area’s performance against regional and national benchmarks, examine historical trends, view percentile rankings, and gain a comprehensive understanding of the factors that make each place unique.

Trends

Track how any dataset has changed over time, from single-year snapshots through to full historical series. Overlay up to two datasets on the same chart—even ones measured in completely different units—to see how they move together or diverge. Switch between gross and per-capita views, and filter by area type to focus the trend on exactly the places you care about.

Custom Map Filters

Build your own screening criteria by combining conditions across multiple datasets at once. Set thresholds on the metrics that matter to you—population, income, demand indicators, or any combination—and instantly see which areas on the map meet every condition. Ideal for shortlisting locations that satisfy several requirements simultaneously, rather than checking one dataset at a time.